New course explores the process behind new products

New course explores the process behind new products
PMBA student Amy Barad, a director with an education nonprofit, makes her team’s pitch for Unpackd, a clothing rental service developed in New Product Development in the Hospitality Industry, an MBA course that takes a granular look at how to take products from the drawing board to the marketplace.

What does it take to create a successful product? According to John Clarke, it’s probably not what you think.

“It’s kind of a myth that there has to be some kind of epiphany,” says Clarke, a professor of practice in management at Tulane University’s A. B. Freeman School of Business. “The reality is there’s a process behind the development of successful products, and the ability to understand that process is critical, regardless of what industry you’re in.”

Read more on the Freeman News site…


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