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PMBA student Amy Barad, a director with an education nonprofit, makes her team’s pitch for Unpackd, a clothing rental service developed in New Product Development in the Hospitality Industry, an MBA course that takes a granular look at how to take products from the drawing board to the marketplace.

New course explores the process behind new products

What does it take to create a successful product? According to John Clarke, it’s probably not what you think. “It’s kind of a myth that there has to be some kind of epiphany,” says Clarke, a professor of practice in management at Tulane University’s A. B. Freeman School of Business. […]

by × February 23, 2017 × Comments are Disabled